DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):4-16 
The paper focuses on the analysis of the influence of neo-localism in the names of Czech microbreweries’ products. Neolocalism is a phenomenon that, in the field of brand identity and marketing, is manifested in the orientation to local elements, cultural references and linguistic specificity. In an era of departure from the paradigm of globalization and strengthening of local markets, neolocalism plays a significant part in creative branding strategies. The aim of this paper is to verify whether the principles of neolocalism, demonstrated to be applied in the names of breweries themselves (Březinová, Linhartová, 2023), are also applied in...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):17-33
This study delves into the consumption patterns of solo travellers, exploring the nuances of their travel behaviour, the determinants influencing their choices, and their preferred destinations. Employing text mining techniques, this research analyses the discourse surrounding solo travel within TripAdvisor forums. A comprehensive dataset of 74,672 comments written in English posted between 8 January 2008 and 31 May 2023 was gathered from these forums and utilised for the analytical framework of this study. The primary objectives encompassed (1) delineating the intricacies of solo travellers' consumption behaviour, (2) examining distinctions in consumption...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):34-48
Walking has transformed from a non-formal recreational activity into an economically beneficial tourist product. The walking holiday is a driver of tourism-based local socio-economic development. Last seven decades due to progressive urbanization, millions of people all over the world have been walking and exploring with maps footpaths in nature. This study aims to investigate factors that could contribute to the extensive popularization of walking holidays in rural areas. Data was collected through a survey method and subsequently processed using the SPSS software. The main result, especially among the educated population from secondary school to...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):49-79
Protected areas (PAs), key elements in environmental policy, have evolved significantly in terms of spatial scope and conceptual approach. The traditional model of isolated, centrally managed conservation “islands” has shifted towards more complex structures integrated with socio-economic systems and ecological networks. Modern protected areas (new protected areas – NPAs) combine nature conservation with social, cultural and economic priorities, relying on the active participation of local communities, businesses and other stakeholders. Operating at a local level, they contribute to global sustainability goals. These changes reveal...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):80-95
The aim of this study is to investigate how 4 and 5 star hotels in Bulgaria use the social media Facebook and to what extent they have implemented it in their marketing and sales strategies. Based on a framework of 28 criteria, the Facebook pages of 60 hotels were analyzed. The results report that nowadays almost all hotels have a presence on social networks, but still their function is mainly presentational. Incomplete descriptions, episodic posting, weak interaction with users, and insufficient use of the possibilities of the media in terms of distribution and marketing largely characterize their use. At the same time, large deviations are reported...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):96-119
Cultural heritage is as vital to the sustainability of tourism as it is to humanity. Therefore, safeguarding heritage destinations within their unique historical and cultural attributes is still a major issue in today's tourism environment. In addition to local and national authorities, tourists have a vital role in the promotion and sustainability of heritage destinations. The unique tourist attractions are an essential aspect that influences the motivation that plays a role in tourists' choice of destination. As tourists search for ways to escape everyday routines, heritage destinations are highly regarded as alternative destinations that offer opportunities...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):120-136
The Croatian tourism sector is strongly oriented towards the coastal regions and follows the proven model of "sun and sea". Rural guesthouses, as a new type of tourism offer run by family farms, are a promising way to diversify the Croatian tourism portfolio and revitalize the rural economy. This study presents a methodological framework for the evaluation of rural guesthouses using a multi-criteria decision making (MCDM) approach based on the assessments of eight rural tourism experts on five main criteria for guesthouse attractiveness and 21 sub-criteria. Despite the assumption that an affordable accommodation price is the most important factor for...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):137-149
This study investigates how residents perceive the economic impacts of rural tourism in the Danube border area between Croatia (Sarvaš, Bijelo Brdo, Dalj, Aljmaš, Erdut) and Serbia (Neštin, Susek, Sviloš, Banoštor, Čerević). The aim was to evaluate resident attitudes toward tourism’s contribution to income, employment, living standards, and entrepreneurship, and to explore whether these perceptions can inform future cross-border cooperation. A survey of 417 inhabitants was conducted using an adapted Tourism Impact Attitude Scale (TIAS), and Pearson’s chi-square test was applied to assess gender differences. The findings reveal strong...
DETUROPE - The Central European Journal of Regional Development and Tourism 2025, 17(2):150-166
Urban Exploration (URBEX) is a relatively modern leisure activity that is directly related to the exploration of abandoned and unused buildings, sites and other results of human activity. Urbex is often presented as the exploration of modern ruins and is characterized by a set of unwritten rules to be followed by the so-called explorers (urbexers), which defines urbex as such. Urbex is a phenomenon on the border of the law, but it is not comprehensively scientifically elaborated, especially in the field of typology and defining what urbex is and what it is not. Therefore, the aim of this paper is to elaborate the theoretical concept of urbex...